On this blog, there has been a lot of talk about content; from how to create them, to the types you need for your business.
However, it seems the general consensus is that written content is the only type you need for your business. And, with the recent stats, that conclusion is very wrong.
As of January, 2020, there are over 800,000 podcasts. And the reason is not far-fetched.
Research has found out that almost a third of America’s populace listen to a podcast episode at least once a month. What’s more? Over half of the podcast listening populace have been found to be more willing to consider buying from a brand after listening to its advert on a podcast episode.
If you’re a business owner, the last sentence must have caught your eye. But you’re probably still wondering about the following;
- “Do I really need a podcast?”
- “What will I say on my podcast?”
- “Where can I find the best podcast equipment or podcast software?”
- “What if I run out of topic ideas to discuss on my podcast?”
While all of these are valid questions to have, most are secondary questions. The main question is, “Who exactly should bother themselves with having a podcast?” If you have asked this question before now, find your answers below:
1. Someone Looking to Keep Their Audience Engaged
Having an active blog is a pretty solid content marketing strategy. But the world is tending more towards audio these days. And you don’t want your audience searching for audio content from your competitors.
If you’re looking to keep your audience coming back for more, a weekly podcast episode on their listening device can be all you need to keep your brand constantly in their faces.
2. A Business That Wants to Help
Do you have a few actionable tips that you think will benefit your clients greatly? You can package your information in a podcast and put it across to them, whether daily or weekly or monthly. From news to hacks, and even secret industry codes, your business podcast can quickly rise to the top in the industry if it is known for sharing helpful content through the right digital channel.
And of course, this can boost your business.
3. A Strong Talker
When it comes to communication, we all have various strengths. While some are fantastic with written words, others excel better with spoken words.
If you fall into the latter category, you should consider starting a podcast. It’s even better if you are a business owner. A podcast can serve as a digital channel to connect with existing and potential customers.
So, what do you think? Are you convinced that you need a podcast of your own? If yes, let’s help you start on your journey to creating an awesome podcast.
Contact us today and leverage on our years of audio production experience to create your fantastic podcast channel.